• The Blog

    Thoughts, musings, and ruminations.

    September 15, 2019 · Event Coordination,Event Creation,Grow Retreat,Small Business Owner,Conferences
    The feeling of putting on a great event is unmatched! At the end of our events, there is this exhilarating “Top-of-the-world” feeling that I haven’t been able to replicate! One of the reasons I think this happens is because putting on an event provide the opportunity for much broader impact...
    September 2, 2019 · Target Market,Buyer Persona,Small Businesses,Grow Disrupt,Sales and marketing
    I recently had someone ask me what the difference between a Target Market and Buyer Persona is. It’s so commonplace in my industry that I forget that it’s jargon! And Target Market is a descriptive title, so it’s easy to make an assumption, but with clarity comes power! The term Target Market...
    August 12, 2019 · Management,Small Business Owner,Training Animals,Entrepreneurs,Helpful Analogies
    Animals can teach people in the business world so much! I recently had a situation where I was coaching a frustrated business owner who was at his whits end about retraining his employees constantly. I let the owner vent for a bit, but then tried an analogy to help him view things from another...
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