The Blog

The feeling of putting on a great event is unmatched! At the end of our events, there is this exhilarating “Top-of-the-world” feeling that I haven’t been able to replicate! One of the reasons I think this happens is because putting on an event provide the opportunity for much broader impact...

I recently had someone ask me what the difference between a Target Market and Buyer Persona is. It’s so commonplace in my industry that I forget that it’s jargon! And Target Market is a descriptive title, so it’s easy to make an assumption, but with clarity comes power! The term Target Market...

Animals can teach people in the business world so much! I recently had a situation where I was coaching a frustrated business owner who was at his whits end about retraining his employees constantly. I let the owner vent for a bit, but then tried an analogy to help him view things from another...