Starting a small business is no easy feat. It takes guts to trust an idea, turn it into a product or service, and then hope that people see the value in it. In its early stages, small businesses are often handled by a core group of people (if not solely by the owner/s). While many small...

In case you weren’t aware, COVID isn’t going anywhere, anytime soon. Yes, the vaccines are getting out there. And that’s great! But it’s going to be, at the very least, several months before things begin to shift in the world toward “normal” again. Plus, your customers aren’t going to just...

There’s a trend in marketing that has taken off in the last few years. But unlike most trends that come and go without importance, this one has only grown in necessity! Exclusion! I know, you’re thinking “But I want people to buy my product/service! Why would I exclude people from my...