Articles

How do you elevate a brand to a professional level? Is it really worth the cost and hassle? Yes! It is. Unprofessional brands cost companies the high-end clients that make bulk, profitable and long-term orders. I know because I lived it! When you have a professional looking brand, it gives...

Preface: This series is the brain-child of Stephanie, and was sparked when she was reading the “Dear Heloise” column regarding weddings: if a one-time event like a wedding has a whole advice column, why shouldn’t the daily grind that is running a business have one? “Ask Steph” is the article...

Most small business owners are wondering “How do I improve my marketing? How do I make it more effective and actually get better results?” It’s important to remember, as a small business owner, creating great marketing doesn’t just happen. It’s a compilation of consistent effort over time and...