It sounds cliché, but we never lost sight of the fact that we put Guests First!
That came into play in two major ways
Next Level Events
We know the chaos that small business owners deal with every day and how isolated they can get from a network of support beyond one-on-one coaching. We also know the value of being around "your clan" and the energy that it brings.
So we knew, especially in a world that grew increasingly isolated, events needed to continue.
Our founder Stephanie consulting with a host of medical and legal professionals to build an extensive Health & Safety manual.
We committed to continuing to provide the same five pillars listed below, and proactively communicated the health perimeters with psychology in mind to ensure instructions were followed AND never impacted the event experience.
And we never traced viral exposures to our events!
Next Level Marketing
Let's be honest, marketing events at a time when everyone was scared to leave their homes was challenging!
In addition to REALLY good events following the five pillars below, we also focused on how do we communicate what all we're doing and doubled down on creative marketing!
We created swag boxes to send out to newly registered guests.
We expanded our micro-events list for our guests to include our now legendary Re-Connects where we take registered guests up in hot air balloon rides, on internationally acclaimed brunches, and out on yachts (For no added costs!).