One Big Sales Caveat: Sales is not the “end-all-be-all silver bullet” to success in business. The other aspects of a solid business have to be there too (Check out my blog on those aspects here)!
I worked with a client a few years ago who was incredibly talented at sales. She could close essentially every person she sat down with. Every time she got tight on cash, she would go find a new client to bring on.
The cash crunches never ended and we finally realized that she actually losing nearly $.07 for every dollar she brought in! The more clients she brought on, the more money she lost!
Your business still needs to be priced for profit. If you aren’t sure how to do that, check out the previous article in this series on Cashflow & Financial Management For Success.