When we tightened up our brand at Grow Disrupt and worked on elevating it, we tapped into all of those benefits and our revenue and efficiency began to rise. So we got Stephanie to write down five keys to determining whether or not your brand looks unprofessional and if it’s time to fix that!
Example: The GROW Retreat Logo Evolution
So many small business logos look like they were created in Powerpoint or a Word Document. Which is fine for starting out! When Grow Disrupt started doing events, our logos were legitimately made in Powerpoint because it’s better to have it done and move on than to spend forever trying to make it perfect and never go anywhere with it. However…
Once you’ve got your business off the ground and are looking at leveling it up, it’s important to get a professional looking logo. No major company or client is going to trust their money to a small business whose logo represents low-budget activity and quality.
That you need a complicated logo. A great graphic designer can make a simple logo look extremely professional. Additionally, overly-busy looking logos lose their powerful edge of symbolism. Well-designed logos take something simple and make it intricate, and stand for something else. They aren't overly-complicated.
That you’ll probably need to invest in working with a professional graphic designer or design team to create something that fits your company and looks professional at the same time. The point here is to create a logo that says “We are professional and provide great quality service!”
Vibe is the feeling or emotion that people get when they see your marketing, and it is created through word choice and color scheme. Those two aspects of your marketing need to be congruent across all of your marketing: website, ads, social media, storefront, etc. Without a cohesive vibe and message, clients get confused and struggle to feel like they are interacting with one company. It makes them less likely to trust you, because it tells them that the different parts of your company don’t necessarily work together as a cohesive whole.
Not a whole lot of people like grammar, but every native english speaker can tell when a sentence is grammatically incorrect. When marketing has repeated poor grammar, it says a company doesn’t know how to accomplish basic tasks like proofreading. Bad grammar quickly lowers the quality of a brand.
Review your content! Sit down and make sure that it not only has the correct vibe, but also good sentence composition. If you struggle with grammar, hire someone to check the grammar on your marketing content.
Start using your brand colors, vibe, and logo in all of your graphics. A tool that makes this step super easy is Canva.com. Even if you don’t have a background free picture of your logo, you can take it into Canva and with an upgrade you can automatically remove the background. It’s a great tool, and makes graphic design and branding super easy!
If your content is all tied to specific dates, it will get old quickly and you’ll have to replace it to prevent your brand and company from looking like it’s a thing of the past. When a company looks like it belongs in the stone age, (or even the 60s!) it makes customers less-likely to trust because it isn’t updated and looks neglected.
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