I’m talking about Sales Strategies, plural. Not a sales strategy. It’s all about having different things going on all at once. Not just having a website that is going to convert sales, but also having projects in motion like sales teams actively recruiting additional clients. When you only have one avenue for sales to come in, you’re putting yourself in a precarious position. It’s like having a chair with only one leg. Knock the one leg out, the whole chair falls down. But when your chair has more than three legs, knocking one of the legs out doesn’t send it crashing to the ground.