In the face of a global pandemic that brought many industries to a standstill, Stephanie Scheller, the visionary CEO and Founder of Grow Disrupt, managed to achieve a remarkable feat—doubling the size of her events company. In this insightful interview, Stephanie unveils the key strategies and elements that fueled this extraordinary growth during unprecedented times.
The Backstory: Navigating Turbulent Waters
At the outset of 2020, Grow Disrupt had just concluded its flagship event, the Grow Retreat, garnering recognition for Stephanie as a formidable event producer. However, the winds of change quickly blew in March as the pandemic unfolded. Despite the challenges, Grow Disrupt not only weathered the storm but flourished, hosting live in-person events safely. Stephanie attributes this success to a combination of foresight, adaptability, and strategic decisions.
Critical Factors that Fueled Growth
Grow Disrupt's commitment to providing a unique event experience became a cornerstone of its resilience. From choosing venues with double the expected occupancy to incorporating green spaces for relaxation, and using air filters for enhanced comfort—these thoughtful details allowed the company to adapt seamlessly to pandemic restrictions. By maintaining a focus on attendee well-being, Grow Disrupt created events that not only met safety standards but exceeded expectations.
Exceptional Team Collaboration: The Power of Partnership
Stephanie emphasizes the pivotal role of having a team of dedicated individuals who believed in the vision. Notably, the collaboration with Mike Michalowicz, an esteemed author, played a crucial role. Their past professional connection laid the groundwork for successfully launching a new event in the midst of uncertainty. The power of having the right people around you cannot be overstated, and Stephanie's strategic alliances contributed significantly to the company's growth.
Crafting a Unique Event Experience: Standing Out in the Crowd
A standout event, designed for individuals with ADHD but universally appealing, became a linchpin for Grow Disrupt's success. The emphasis on meticulous details, from room setup to note-taking support, created an unparalleled experience. This unique approach not only attracted a diverse audience but instilled a desire among attendees to return year after year. Even in the face of a pandemic, the event's distinctiveness remained a driving force behind its popularity.
Bold and Strategic Marketing: Breaking the Mold
The third pillar of success lay in the company's bold approach to marketing. Stephanie and her team embarked on innovative strategies, producing an eight-episode web show about entrepreneurs' lives and creating custom gift boxes for potential attendees. Every event had its own custom brand, and investments were made to elevate video and social media content. Notably, Grow Disrupt even produced a pop ballad, a testament to their commitment to standing out and reinforcing their brand message.
Parting Thoughts on Success During Adversity
As Stephanie reflects on the journey of doubling Grow Disrupt during a global pandemic, she underscores the importance of three key elements—exceptional team collaboration, a unique and thoughtful event experience, and strategic and bold marketing efforts. These factors, combined with adaptability and resilience, propelled Grow Disrupt to new heights.
Ready to Experience the Grow Disrupt Difference?
For those seeking to navigate the world of entrepreneurship with a fresh perspective, Grow Disrupt beckons. Explore the unique events and resources crafted to create space for brilliant entrepreneurs to reconnect with their own brilliance. Visit Grow Disrupt to learn more about upcoming events and opportunities to be part of a community dedicated to growth, innovation, and success.