Restaurant Impossible is about Robert Irvine finding a struggling restaurant and muscling (Seriously, have you seen his muscles?) his way onto the scene, remodels the restaurant in dramatic fashion, re-writes the menu and pretty-much relaunches it.
In the commercial, Irvine kicks it off relating how many people have been begging him to come back. A quick flash of videos proceeds that share some of the audition videos he’s received begging him to come and help them.
One lady in particular begs “Our savings our gone, our 401K is gone, everything is gone.” And then Irvine comes on, looks at the camera and states “We’re not just changing restaurants, we’re changing lives.”