To learn more about Grow Disrupt’s custom scent and how it helps entrepreneurs with ADHD, we spoke with Stephanie Scheller, founder and CEO of Grow Disrupt. Stephanie shared with us the story behind the creation of the scent and how it has evolved over time to become an integral part of the Grow Disrupt experience.
The Origins of the Custom Scent:
When asked about the origins of the custom scent, Stephanie revealed that the idea came to her somewhat serendipitously. She had walked into her bathroom and grabbed a body spray that she hadn't used in a while, and as soon as she sprayed it, she was transported back to a memory of a specific evening, when she was with her boyfriend (now husband) at Polaris shopping center. It was dark, rainy, and cold, and her boyfriend was buying her this scent for the very first time. As soon as she sprayed it, she was instantly taken back to that evening and remembered every vivid detail.
This experience made her realize the powerful role that scent plays in triggering memory, and she began to wonder if a custom scent could be created for Grow Disrupt events that would help attendees remember what they had learned.
As she began to explore the idea further, Stephanie started to think about how the scent could be used to not only trigger memory, but also to uplift and energize attendees, while helping them stay focused. She recognized that dopamine, a key neurotransmitter involved in focus and attention, played a critical role in the brains of individuals with ADHD, and she wanted to find a way to help attendees trigger a healthy release of dopamine during the events.
Designing the Custom Scent:
With these goals in mind, Stephanie worked with a perfumer to create a custom scent that would be unique to Grow Disrupt events. The scent is designed to be both uplifting and energizing, while also helping attendees stay focused and trigger a healthy release of dopamine in the brain. Stephanie explained that the scent serves as a baseline trigger that helps attendees put themselves into hyper-focus mode after the events, allowing them to take what they learned and apply it to their businesses more effectively.
The Role of the Custom Scent in Grow Disrupt Events:
Stephanie noted that the custom scent has become an integral part of the Grow Disrupt experience, helping attendees stay focused, energized, and engaged throughout the events. She believes that the scent has played a key role in the success of the events, and she plans to continue using it in the future to help entrepreneurs with ADHD unlock their full potential.
Conclusion:
Overall, Stephanie's story is a powerful example of how a simple idea can evolve and become a critical component of a successful business. By recognizing the power of scent and its ability to trigger memory and focus, Stephanie was able to create a custom scent that has helped entrepreneurs with ADHD unlock their full potential. If you're interested in learning more about Grow Disrupt and the custom scent, be sure to check out their website and attend one of their events.