Business owner’s build a habit of putting out fires. Taking care of problems first.
The small amounts of time that the business owner set aside to work on the business, and on planning and direction, get commandeered. They fail to take time to track data, must less review it to determine where customers are coming from, how long they are sticking around, what needs to be done to get them to stick around, and long-term sustainability of the business model.
They might attend a couple of industry conferences each year, but for most of them, it’s a waste of time because less than 5% of what they learn actually gets implemented back at the shop!