As for speakers, speaking is not just about, “Here is my fee!” Right? What is the speaker's road to success? So when there is an event and there is a speaker, we look at both of their goals and see if they are similar so that they add value for each other. It is important to not only get value from the speaker standing on the stage but maybe they promote it for you, and they send videos, content, product, books or other things that are going to help you fill the seats, right? Conversely, we also look at whether the event has the right target audience for them where they are going to grow and/or get customers.