But being a highly-valuable business is great in more than just an emotionally and ethically rewarding way. When your company is worth more, you can increase your profit margins, pay/hire higher quality employees, and create expansion that makes life easier for you while creating incredible value for your clients. The great news is, it’s possible for you to raise the worth of your company! Whatever you’re doing, you can raise the value and therefore prices of your company. And by doing this, you can create a recession-proof company.