Resiliency is more of a competency rather than a skill set, but regardless it is crucial, and something you can develop! Honestly, there is no plug and play marketing campaign that works across the board. In order to find a successful campaign, it requires trying and testing various content and strategies. The key word there is “trying”. When trying anything, there are always attempts that will be successful and attempts that will fail. A smart marketer can mitigate the failures to minimize the impact, but not every social media post you create will be a home-run. Even after posting and only getting 2 Likes (one from your Mom and one from your significant other), you have to evaluate the outcome, focus on what works and eliminate what does not work.