Businesses across the country have been closing due to the pandemic, but there is a small percentage that have grown!
In this series we take you behind the scenes in those businesses to empower you to apply the same strategies to your business, whether you’re in growth mode, or recovering!
We’re asking three questions to bring out a few different kinds of answers from our interviewees:
What do you do?
What contributed to your growth?
What are you doing to ensure you continue growing?
This Week’s Interview Guest:
Don’t believe it when people tell you that nothing good comes out of LinkedIn, because this interview did! And in Stephanie’s words, Alaina is “pretty freaking spectacular!”
Prefer to watch or listen instead? Check out the youtube video.
Behind the Scenes
Question 1: What do you do?
So that’s a bit of a story, but I'll give you a very brief overview.
I started out in the music industry as a lawyer for 18 years. In the process, my career culminated and I built a multiple 6-figure law practice. At the same time, I was offered to and worked as the executive vice president of North American Operations for the largest independent music company in the world (At the time). When I took that job, a lot of my peers saw it as the pinnacle of success because of the prestige and the fact that it was a mid 6-figure job.
But the truth is, I was never more miserable in my life!
Working that job actually made me physically ill because I was sleeping so little for roughly 4 years (3-5 hours per night), and I wasn’t living my purpose. The whole lawyer thing had been my parent’s dream, and when I was finally wildly successful at that I could own it and say “this isn’t my thing.”
So I went in search of my true passion and purpose, and ended up in a dark night of the soul (what others might call a midlife crisis, though not necessarily tied to midlife). All the structures of my life completely collapsed in this: I went from having this sweet nest egg to being massively in debt, moved out of New York, my marriage fell apart, everything just collapsed in the process of trying to find my true passion and purpose.
It was intense!
And in the process, I learned a lot of techniques that helped me rewire my brain and rewire my perception of my state of being. I hired a purpose coach, and discovered that my purpose in life was really to help other people live their purpose in life.
My business has evolved over the years as my success has grown, but essentially I help 6-7+ figure business owners scale their impact, and ultimately their income. And at the same time, I help them do it in a way that they have to work less, because what got us where we are isn’t going to get us to the next level of success.
So many business owners think that if they just work harder, do more, and strive more that they’ll make it to the next level. But it doesn’t actually happen that way!
One of the biggest myths in business is that you have to work harder to be more successful. The paradigm we’ve been fed from the time we were young by society and billionaires was “work harder” as if that was the answer to having a good life. But the truth is, people who do that often end up without family or a life because they burn up everything around them in the process.
So what I do and love to do is help my clients work significantly less, but have more revenue and significantly more impact with their business.