1: Write all your content in an evergreen style. Instead of saying 11 years ago, say “more than a decade.” Specific dates and statements like “at time of filming” create a disconnect between your brand and your customers. Don’t date things specifically, speak in general terms and create content that will work today and in ten years.
2: Go back through your published content on a regular basis and update information. If you’ve got articles that have specific dates listed in them but those dates are no longer relevant because the articles were published three years ago, remove the dates from those articles.