Starting a small business is no easy feat. It takes guts to trust an idea, turn it into a product or service, and then hope that people see the value in it. In its early stages, small businesses are often handled by a core group of people (if not solely by the owner/s).
While many small businesses and startups prefer to keep their teams small to cut down on costs or focus on other aspects, this can actually prevent the business from growing. As business owners, you should understand that you shouldn’t spread yourself too thin and attempt to do everything. More often than not, it's important to delegate crucial tasks to experienced professionals with the right knowledge and expertise.
For this reason, consider hiring professionals in key roles that can positively impact your organization’s growth and further drive your sales. Below, we have listed a few of these essential professionals you'll need in your company.
Sales is more than just being able to pitch a product or service to customers. It entails communication skills, empathy, and having a handle on the entire brand experience. As such, not all business owners can focus on managing sales and would rather take on product development or administrative tasks. So, it would be great to hire a sales manager who can help generate new leads and drive higher yield for your company. In addition, sales managers can also help you penetrate new markets and create strategies for a more effective sales campaign. With that in mind, it’s essential that you take your time when hiring the right person so that they are a good fit for your company and can represent your product or service well.
Fortunately, to keep up with the demand, universities are responding by offering online accounting degrees, which are training accounting professionals to develop a strategic blend of business and finance skills to suit a wide range of positions — from financial analysts and auditors, to budget analysts and advisors. With 61,700 accounting opportunities expected to open up throughout 2029, these graduates are indeed expected to help solve financial challenges for companies across the United States. So, don’t be afraid to outsource professionals with non-traditional backgrounds. After all, many experts today point out that most hiring managers are now more comfortable with professionals from online programs.
Customer Service Representative
Maintaining a good customer relationship is key to having a strong hold on your particular market. Aside from that, keeping your customers satisfied improves retention and loyalty to your small business. As your small business grows and gains more customers, you’re going to be answering more and more inquiries. Doing front line work is easy if you only have a handful of inquiries, but when these start to come in droves, you may get overwhelmed and your business will suffer. Because of this, you should have a customer service representative who's ready to jump in and handle your customers. Be sure to train your customer service representative thoroughly, so they can work independently and be more effective at communicating.
Note from Grow Disrupt:
Our founder, Stephanie Scheller, speaks at length about the importance of leaning into your energy advantage. Keep on doing the things you excel at! For the things that cause you frustration and bog you down, get them off your plate as quickly as possible to free up space to continue growing. You may be fantastic at managing your sales, for instance, but need support in managing day-to-day operations. In this case, outsource operations management and focus on sales! As always, outsourcing and hiring decisions depend heavily on the business owner's energy advantage, profitability, and cashflow. Make wise decisions at all times to protect the long-term longevity of your business.
Written exclusively for GrowDisrupt.com
by Aliyah Kristine Cole