When McDonald’s launches a campaign, you see it everywhere. Billboards, commercials, social media, sponsorships. Layer after layer of visibility. Big brands win partly because of repetition: they can flood the market with endless impressions until you can’t forget them.
Small business owners don’t have that luxury. We don’t get to plaster our message on every highway, every YouTube ad, and every streaming service. We get fewer chances to make an impression, which means every piece of marketing we put out needs to count.
Why Your Ads Need to Hit Like Super Bowl Spots
Think about the Super Bowl. It’s the most competitive ad stage in the world. Brands spend millions of dollars and months of planning on a single spot because they know they’ll only have 30 seconds to make it unforgettable.
In a way, small business owners face the same stakes every day. Each ad, post, or email might be the only message someone sees from you. If it’s forgettable, you don’t get another shot. That’s why it’s critical that your marketing works like a Super Bowl ad:
- It grabs attention instantly.
- It sparks emotion or laughter.
- It lingers in memory long after the scroll or the click.
Don’t Wait for Perfection; Aim for Progress
This isn’t a call to hold back until you can craft a “perfect” message. If you wait until your marketing feels flawless, you’ll never publish anything. The key is to get your message out there,
then refine it. Treat every campaign like practice reps for your Super Bowl.
Ask: Did it make people stop and pay attention? Did they remember it later? Did they share it? If not, adjust and try again. The process of testing, tweaking, and learning is how your messaging gets sharper over time.
Learning from the Pros
So how do you learn to make ads that stop people cold? You study from people who’ve done it on the biggest stage there is.
Ken “Spanky” Moskowitz has created seven Super Bowl ads – two just last year – and is already contracted for the next few. Beyond the Super Bowl, his portfolio is packed with campaigns that prove memorable marketing doesn’t have to be expensive. It has to be clever, bold, and unforgettable.
And Ken does it with simplicity!
A Pizza Hut ad that turned a slice into a paper airplane with the promise of delivery “everywhere.”
A cheeky Outback Steakhouse Father’s Day spot: “Steak. It’s how men hug.”
A Tampax campaign that makes a single red dot do all the talking.
Each one grabs attention, makes you smile, and sticks in your mind. That’s exactly what your small business marketing should aim to do.
Can you do the same for your audience?
Make Every Impression Count
In business, you don’t have millions to spend or unlimited billboards to hide behind. You have fewer shots, and that makes every message higher stakes. Your marketing can’t just be seen; it has to be remembered.
If you’re ready to go from forgettable to unforgettable and learn how to create marketing that hits like a Super Bowl ad (even without a Super Bowl budget), don’t miss Ken at The Reflect: