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Grow Disrupt Logo - Scheller Enterprise - Stephanie Scheller

Experience the difference

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Grow Disrupt Logo - Scheller Enterprise - Stephanie Scheller

The Power of Sponsorship

· Supercharge2021,Sponsors,Small Business Owner,Connection,Collaboration

In case you missed out on the Small Business Supercharge in May this year, we’re pulling some highlight moments from the day to share!

This Week: Charmaine Hammond’s Interview and the Power of Sponsorship

Begin Video Transcript:

Stephanie:

So many people hear the word sponsorship and find it’s a turn-off, even when coupled with collaboration.

I know that I was originally iffy on the idea of having sponsors, because I didn’t want to bring someone on that I didn’t believe in. But could you dig into sponsorship and talk to the people who don’t like the idea of sponsorship, or maybe think they have nothing to be sponsored?

Charmaine:

Well, part of the challenge is not every one actually understands what sponsorship is.

The best way to think of it is as a marketing relationship: that’s the key. Most people misunderstand sponsorship because they’ve had bad experiences either as a sponsor seeker or as a sponsor, which translates into bad results. 

Sponsorship: A Marketing Relationship

Something important to keep in mind is that sponsorship really is a marketing relationship. It's not a ha