In case you missed out on the Small Business Supercharge in May this year, we’re pulling some highlight moments from the day to share!
This Week: Charmaine Hammond’s Interview and the Power of Sponsorship
Begin Video Transcript:
Stephanie:
So many people hear the word sponsorship and find it’s a turn-off, even when coupled with collaboration.
I know that I was originally iffy on the idea of having sponsors, because I didn’t want to bring someone on that I didn’t believe in. But could you dig into sponsorship and talk to the people who don’t like the idea of sponsorship, or maybe think they have nothing to be sponsored?
Charmaine:
Well, part of the challenge is not every one actually understands what sponsorship is.
The best way to think of it is as a marketing relationship: that’s the key. Most people misunderstand sponsorship because they’ve had bad experiences either as a sponsor seeker or as a sponsor, which translates into bad results.
Sponsorship: A Marketing Relationship
Something important to keep in mind is that sponsorship really is a marketing relationship. It's not a ha