In case you missed out on the Small Business Supercharge in May this year, we’re pulling some highlight moments from the day to share!
This Week: Charmaine Hammond’s Interview and the Power of Sponsorship
Begin Video Transcript:
So many people hear the word sponsorship and find it’s a turn-off, even when coupled with collaboration.
I know that I was originally iffy on the idea of having sponsors, because I didn’t want to bring someone on that I didn’t believe in. But could you dig into sponsorship and talk to the people who don’t like the idea of sponsorship, or maybe think they have nothing to be sponsored?
Well, part of the challenge is not every one actually understands what sponsorship is.
The best way to think of it is as a marketing relationship: that’s the key. Most people misunderstand sponsorship because they’ve had bad experiences either as a sponsor seeker or as a sponsor, which translates into bad results.
Sponsorship: A Marketing Relationship
Something important to keep in mind is that sponsorship really is a marketing relationship. It's not a ha