It’s never been easier to look “legit” online. A sharp website, polished social media, and even AI-generated content can make a business appear established overnight. The problem? Customers know that too. And they’re more skeptical than ever.
Trust has always been the foundation of business. And today, without trust signals, people won’t buy no matter how good your product or service is. The real challenge isn’t getting attention. It’s proving you’re worth taking seriously once you have it.
The Shortcut to Credibility
One of the fastest ways to earn trust is to borrow it. When a billion-dollar brand like Forbes, Good Morning America, or NBC features you, their reputation rubs off. Suddenly, you’re not just another business. They’ve stamped you as someone worth paying attention to.
That kind of coverage creates ripple effects. Prospects remember seeing you months, even years later. It makes sales conversations easier, raises your perceived value, and puts you in front of audiences you didn’t have to build yourself.
For many entrepreneurs, that credibility boost becomes the difference between chasing opportunities and having opportunities show up at their door.
Why Paying for PR Backfires
But not all media is created equal. Paying for a feature or segment could work against you. Viewers can spot a paid placement. Often, it feels like an ad, so audiences tune out. Instead of credibility, you end up with noise.
Earned PR works differently. When a journalist or producer chooses to feature you because your perspective is relevant or your story compelling, it feels authentic. That authenticity translates directly into trust. When someone sees you quoted in a high-traffic website or interviewed on live TV, it carries weight precisely because you didn’t buy your way in.
Making PR Repeatable
Here’s the real challenge: PR isn’t luck. It’s not crossing your fingers that someone will stumble across your story. It’s about having a repeatable system for showing up in the right places with the right angles.
At Grow Disrupt, we struggled with that too. Until 2021, when we brought in Christina Daves to speak at The Grow Retreat.
Christina has built her career around helping entrepreneurs land authentic coverage without paying for it. Over the years, she’s taught thousands of business owners how to get featured on outlets like Good Morning America, TODAY, Forbes, Entrepreneur, and Inc. Her own expertise has been recognized on national television, and she’s guided clients from being virtually unknown in their markets to becoming go-to experts in their industries.
Her strategies gave us the tools to break through. Since then, we’ve landed hundreds of placements for ourselves and for clients. And because those features were earned, the credibility they built has stuck.
From Seen to Taken Seriously
Visibility is cheap today; anyone can buy impressions. The real differentiator is visibility that carries credibility. Earned PR delivers exactly that. It accelerates trust, attracts opportunities, and even lets you command higher prices.
If you’re ready to go from unseen to taken seriously and leverage this kind of credibility, learn the same system that has landed hundreds of major media placements for Grow Disrupt and our guests and clients since 2021!