Occasionally, Grow Disrupt finds great content writers whose heart and mission align with our own. This is one of those times, and this week's guest blogger is Grant Polachek.
Starting a great business can get pretty challenging. You may be a super skilled and competent person, but that doesn’t necessarily mean you’d succeed at starting your own business.
If you want to build a leading business like Camp Gladiator or Evergreen, you’d need to decide what niche your business would focus on, address the ever-growing customer demands, and understand how to market your business.
But if your startup must thrive in this crowded market, you’ll need to find the key that’d open your client’s heart to your firm. That key is your brand’s name.
And to help you find this key to greatness, we’ve prepared these actionable steps that’d lead you to the best business name.
Four Ways to Save Your Brand From Mediocrity
1 - Create a Clear Statement of Purpose
This is where your path to the perfect name begins. Ensure you research and understand the reason for your business’s existence. Do well to pen down your ideas, no matter how big, small, or complex.
Reduce these ideas you’ve gathered into a simple statement, a statement of purpose, your value proposition. Whether you’re brainstorming or using a business naming agency, this is a step you can’t afford to ignore.
2 - Understand Your Audience
It’s impossible to build a brand that appeals to your target audience if you don’t devote the time to knowing who they are, their interests, needs, and sentiments.
3 - Conduct Industry Research
Getting a solid knowledge of your brand’s niche and customer base is a great way to understand what’s missing and set yourself to addressing these concerns.
4 - Get a Powerful Business Name
One major contributor to the success and growth of your brand is its name. Whether you choose to brainstorm, use a business name generator, or name your business after yourself, ensure you find a compelling name that reflects your brand’s expertise and experience.
Protect Your Brand’s Reputation
Your brand’s reputation is everything. Your business can claw its way to the top, only to crash down because of an oversight. So when building your brand, you’d need to actively monitor your brand’s progress, correct any branding mistakes, and create a brand that aligns with the desires of your audience.
About the Author: Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world's leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.