In case you missed out on the Small Business Supercharge in May this year, we’re pulling some highlight moments from the event to share!

This Week: JJ Gorena and the Path to Productivity

1,440

This number is the equalizer. It is the number of minutes that every person has in a day, regardless of who they are.

The unfair thing is that it seems like other people have more than that. Elon Musk, the Dhali Lama, Mother Theresa, they all seem to have had more minutes in the day. The truth is, they just knew/know what high achievers always know: it’s not what you have, but what you do with it that matters. 

The way you spend your minutes and what you spend your minutes on makes a bigger difference than how many minutes you have. What you spend your time going after is more important than how much time you have.

The Domino Effect

It’s like the domino effect.

The domino effect is a scientific law that states a domino can knock itself and 50% of its weight down. So in other words, a one inch domino can knock down a three and half inch domino. A three and a half inch domino can knock down an eight inch domino, and so on and so forth.

If you look at the progression, you start to notice a trend. Eventually, that original one inch domino can knock down the Leaning Tower of Pisa if it has 17 other dominoes to knock down on the way. Which is crazy! ‘Cause if you’ve been to Italy and seen this thing, you’d realize that it’s not easy to knock down. It might look like you can run into it and knock it down, but what would actually happen is that you would shatter your shoulder.

Just think about that: you would shatter your shoulder trying to knock down the Leaning Tower of Pisa, but with the right dominoes you would only need to knock over a 1 inch domino to take it down.

If you continue down that progression, here’s what you would eventually get:

21 Dominoes - The Tower of America in San Antonio

23 Dominoes - The Eiffel Tower

31 Dominos - Mount Everest

57 Dominos - The Distance to the Moon (which they use the word “would” on because they don’t know what would be past that)

If we applied this domino effect to our businesses, we would find that we could book it through our goals! 

The thing is, we entrepreneurs just tend to focus on the huge goals. We look and focus at and aim for running our shoulders into the Leaning Tower of Pisa instead of finding the right domino to tip over.

We get up in the morning and start hacking into a gigantic goal instead of figuring out what small goal we need to tip over in order to catapult us to the gigantic one. 

So here’s the big takeaway:

If you want to go big, go small.

The best way to get where you want to go, is to take that little step and use your minutes wisely. We all have the same number of minutes, but whether we use them to chop at the Eiffel Tower or to push over a 1 inch domino is up to us. 

About the Content Creator:

JJ Gorena II started working in real estate full time in 2004 and created the Trey Group in 2005. The group was created to be a real estate team and is deeply rooted in family tradition. JJ's father was a broker for over 20 years and left him with an empire to grow and maintain. The Trey Group is named after JJ's son who received the nickname "Trey," as he is the third to carry his grandfather's name. Bobby Cortez was an entrepreneur who owned multiple businesses in his early twenties. In 2005, he gave it all up to start working in real estate. Bobby was one of JJ's fiercest competitors from the start, so JJ did what any smart business man would do and brought Bobby on board to be a partner of The Trey Group in 2008! JJ is 1 of 42 certified trainers in the ENTIRE WORLD picked to administer workshops on the material of the #1 best seller business book The ONE Thing.

About the Ghost Writer:

Susannah Scheller is the Technology Director and Engagement Curator for Grow Disrupt, and was the first permanent hire made by Stephanie! She has spent countless hours studying the world of business under Stephanie, and has over 5 years of experience in content creation and Technology Execution. Having recently completed her Bachelor of Music, she has begun devoting her focus to the creation of content that helps to support small business owners company growth the world over.